The Field Guide

The Official Yellowstone Blog

Yellowstone + DSPolitical

Published on August 2, 2017

Announcing a unique integration to boost app engagement.

Today, we're announcing a unique integration to boost app engagement: you can now target online ad buys based on app usage with our new partner, DSPolitical.

DSPolitical leads the industry with the best integration of data and technology to persuade audiences and deliver wins for progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics.

With this new opt-in integration, you can display online advertising across the web – desktop and mobile – utilizing mobile application data to better persuade your members. For example: with this integration, we can facilitate application installs by displaying ads to your members who haven't installed the app. We can also display ads to members who have taken an action within the app; for example, we can display an ad to members who have RSVP'd to your next convention or rally.

In fact, we can use any Yellowstone data-point to persuade your members outside of your app. Have an Action you want members to complete? We can tie an online ad to a Push Notification so that members who have received the notification but have not completed the Action see one ad while members who have completed the Action will see a separate ad.

This new partnership with DSPolitical opens up an entirely new way of reaching your members, it's one we are excited to bring to you starting today.

This is an opt-in integration. If it is something you are interested in taking advantage of, please let us know. In accordance with our Terms of Service, Yellowstone will not share your data without your expressed permission.